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China’s ice-snow tourism revenue to exceed 390 billion yuan in 2021
(People's Daily Online) 16:49, January 08, 2021
Chinese tourists are expected to make 230 million trips featuring ice and snow in the 2020-2021 winter season, generating more than 390 billion yuan (60 billion dollars) in revenue, according to a report from the China Tourism Academy (CTA) on Jan. 5.
The year 2021 marks the one-year countdown to the Beijing 2022 Olympic Winter Games, which is driving the development of the country’s ice and snow industry.
Tourists enjoy themselves in Jilin, northeast China’s Jilin province. (Zhu Dawei/People’s Daily Overseas Edition)
The report revealed that Chinese tourists now prefer to travel with their families on short trips that are smart, customized, independent and high-quality.
The country has increased investment in ice and snow tourism. According to incomplete statistics, from 2018 to 2020, total investment in the industry exceeded 900 billion yuan.
To boost the development of ice and snow tourism, China has rolled out over 14 policies concerning ice-snow consumption, people’s health and winter sports, while local governments of provinces and cities, including Hebei, Heilongjiang, Jilin, and Beijing, have introduced 22 industrial policies for the industry.
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